The definitive inside story of WeWork, its audacious founder, and what the company's epic unraveling exposes about Silicon Valley's delusions and the financial system's desperate hunger to cash in—from the Wall Street Journal reporters whose scoops hastened the company's downfall.
In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion—at least on paper. With his long hair and feel-good mantras, the 6-foot-five Neumann, who grew up in part on a kibbutz, looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation, with its fluid jobs and lax ...Read More
The definitive inside story of WeWork, its audacious founder, and what the company's epic unraveling exposes about Silicon Valley's delusions and the financial system's desperate hunger to cash in—from the Wall Street Journal reporters whose scoops hastened the company's downfall.
In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth $47 billion—at least on paper. With his long hair and feel-good mantras, the 6-foot-five Neumann, who grew up in part on a kibbutz, looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation, with its fluid jobs and lax ...Read More
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