Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin present highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience. The book covers: What the latest brain research says about the true `decision center' How to craft your message to appeal to the part of the brain that decides: the Old Brain The 6 stimuli that always trigger a response from the Old Brain The 6 message building blocks of an effective message The 7 impact boosters that set a presentation apart from the rest The 3 different learning styles and how to address them How to create impact and grab immediate attention every time
What ...Read More
Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin present highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience. The book covers: What the latest brain research says about the true `decision center' How to craft your message to appeal to the part of the brain that decides: the Old Brain The 6 stimuli that always trigger a response from the Old Brain The 6 message building blocks of an effective message The 7 impact boosters that set a presentation apart from the rest The 3 different learning styles and how to address them How to create impact and grab immediate attention every time
What ...Read More
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